Hi! I’m Kelli, a brand psychology-obsessed, multi-disciplined creative.
I love researching, talking and writing about brand, psychology, design, work culture and leadership.
For the past 15 years, I've designed across a variety of industries from Food and Bev to Commodity Trading to Fitness and Lifestyle to Skincare and Beauty.
I work one-on-one with clients and internal teams to develop and implement brand and creative strategies that build a refined message and a visually strong brand.
As a life-long learner and self-awareness junkie, I thrive on building authentic brand experiences that bring joy and meaning to others, because I truly believe that every company has the opportunity to create a brand that's worth experiencing.
Through my company, Build Smart Brands, I help business owners become brand leaders by showing them what’s possible when authenticity, purpose, and meaning align to create trusted, connected, people-minded brands.
But, through my writing, I aim to educate, entertain, and inspire others to pursue what they love and design the life they want.
Outside of my brand business and love of writing, I'm a published music photographer, avid fitness enthusiast and podcast fanatic. To learn more about me or join in my journey, feel free to follow me on LinkedIn.
