Pete Canalichio

Pete Canalichio is on a mission to help brands find the most authentic parts of their story so they can share it with the world! After a successful career working in global branding, brand expansion, and marketing for companies like Newell Rubbermaid and Coca-Cola – where he was fortunate to work on the Nagano and Salt Lake Olympics and FIFA France 1998 World Cup – Pete realized that his greatest passion was helping brands reach their full potential. Not only that, but he also wanted them to grow and thrive in the marketplace, as well as in the minds of consumers. Pete considers it a great privilege to be able to help brands move the dial, and he knows this is done solely through the authentic – and accurate – telling of their story.

Before earning his MBA at the University of North Carolina Chapel Hill and starting his business career, Pete attended the U.S. Naval Academy and served in the Navy as an aviator and instructor pilot, honing his leadership and decision-making skills as commander of a large multi-engine aircraft and 12-member crew during the height of Cold War tensions. Pete developed what he calls “crisis-tested leadership skills,” which were forged not in a battle with the competition or a challenging business turnaround, but in the dark skies above the Pacific Ocean as he flew a military jet aircraft whose engine had caught on fire. Pete found himself surprisingly clear-headed and decisive under such extraordinary circumstances and has applied that same leadership style to every challenge and opportunity he has faced in his executive career.

In 2018, Pete was excited to be able to share his message with an even wider audience through his award-winning book, Expand, Grow, Thrive, which achieved the #1 New Release ranking on Amazon. Pete has also been a frequent contributor to both Forbes and Entrepreneur.

When he is not working to help others find the authentic story in their brands, Pete loves spending time with his wife, Emily, four adult children, and three grandchildren.