Red Stafstrom

Red is an apparent masochist who has been working in sales for the last 15 years, seeing the nasty side of the sales straining and cultures that have been built on the wrong foundations.

This brought him to build Broken Salespeople, an organization that focuses on training and coaching salespeople and organizations in an emotionally intelligent (and effective) way.

Books by Red Stafstrom

Broken Salespeople

Red Stafstrom (in Business/Technology)

Coffee is for Closers.
Buyers are Liars.
Salesmanship does not start until you get a “No”.
FORGET. IT. ALL.
Salespeople have been given advice for years that is massively hurting their chance to get the deal. The study of persuasion is pretty new, only about 100 years old. And just because something becomes popular does not make it good. (SEE: Any Reality Show)
Broken Salespeople challenges these sales theories one by one and breaks them down so you can see for yourself if they are helping you get the deal.… Read more

Trailer Coming Soon